In a social media campaign companies need to understand
what kind of social media are their customers into. Are your customers using
facebook? Do your customers in rural areas spend as much time on social media
as your city customers? How are they interacting? are your customers active
social media users? These are the types of questions all companies need to ask
themselves before any decision regarding social media marketing takes place. If
you don't know where your customers are then you are most likely not going to
reach them!
If you are not keen enough, you may end up drowning in the many
options social media offers. In order to be effective in managing your
company's online presence you need to identify the most potent social media
tools. Using those tools effectively will help you maximize your business;
it will serve as a direct communication with many of your customers as well. To
get you started here is a quick recap on the biggest leaders on social media:
With over 1 billion active users Facebook is one of the biggest and most powerful leader of social
media. Facebook started out as more of a social website, but it quickly
transformed to a strong tool that can be used for marketing purposes.
By creating a Facebook page for your business you can effective
engage with your audiences in discussions. Posting on your customers' walls
will is a good way of getting your company name out there. You can also
have a "Like” link on your website; this will serve to drive traffic to
your Facebook page. If you want to reach more people you can always pay for
advertisement on Facebook. If you know you target audience this could be a very
effective way of recruiting new customers.
Twitter has more than 200 million monthly active
users. It is a simple yet very
powerful social media tool that is being used by businesses everyday. Unlike
Facebook, Twitter uses status updates that are limited to 140 characters.
You are only able post very short messages, making this great for a quick
and to-the-point post. This has been used by businesses to announce new
products or offers as well as special events and overall trends. Twitter can be
seen as the tease of social media. Always giving a little sneak peek! This year Twitter bought Vine, a video-sharing
app, which lets people craft and share six-second videos, was an immediate hit
and has attracted 40 million users
Instagram allows
you to take photos and instantly share them across different social networks.
It allows you to edit your pictures using fun filters. This is an ideal medium for sharing images that build a
brand’s identity and personality. Instagram has the potential to be
particularly effective for small businesses as it’s a cost effective way of
developing brand personality without the need for huge ad campaigns. For some inspiration follow this link: INSPIRATION.... you can also check out Burberry's
Instagram page. Burberry is one of the
best instagramers, posting frequent images from around London promotes its
image as a traditional, British brand.
Unfortunately, the choice regarding which
social media to use does not depend on you. It is pivotal to understand where
your customers spend their time in order for you to reach them, check out the
full graphic for demographics of social media users.
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Read more at:
http://www.tightlineproductions.com/facebook-vs-twitter-vs-instagram/
Great post! I agree 100% with your post. knowing where your customers are in the social world is crucial for a business advertising and promoting themselves in social media. If they were to advertise where none of their customers were it would be completely pointless and a waste of an investment. I also love the burberry example of how to effectively use a social media account, such as instagram, to represent and promote your image. Great job, definitely looking forward to your future posts!
ReplyDeleteIt is really important to know where your users are coming from and what they are interested in. I was not surprised by the percentage of adults that used facebook. What did however surprise me was that linkedin only had a 20% usage by adults which goes to show that they are obviously not marketing their site and services correctly because if they were they would have no problem gaining a larger adult audience which is who they should be targeting in the first place due to the nature of the site.
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